When You Do What I Want You To

2009

A book on influence.

Welcome to the war for your mind. From the moment you open your eyes when you wake up until you close them to sleep at night, you are subjected to never-ending stream of attempts to persuade and influence you. Henrik explains how this happens, and gives you tools that you can use to influence people, whether your goal is to help a certain political idea to win acceptance, get the children to eat vegetables, or simply to start a cult with some of your friends.

There are few people you want to be manipulated by – Henrik Fexeus är the exception.

Annika Jankell